Contact: Media Relations
866-864-6444
September 2003
MAMMOTH LAKES CITY CONCIERGE LAUNCHES
Epicenter for Information Aggregates Activity and Travel Content Mammoth Lakes, CA --- The Mammoth Lakes City Concierge officially announces the launch of their new website for the Town of Mammoth Lakes. The "City Concierge" unveils the website at http://www.cityconcierge.com and was created because of the explosive growth in Mammoth, fueled by the Intrawest developments. Designed for visitors to Mammoth and the surrounding Eastern Sierras, the MammothLakes.info site is the epicenter and digital city portal for the most current information available on activities and sports, as well as travel outfitters so visitors can plan an active vacation in style.
The website is arranged with large easy to navigate channels highlighting the key features that visitors have been asking for including Activities, Entertainment, VIP Services, Special Services, Outfitters and Travel/Lodging information. The much-needed information is a first for the town, as all the major tourist agencies, and businesses have never worked together to bring this kind of comprehensive approach to delivering quality information in a timely manner. This epicenter of information caters to those visitors who want to have an active vacations and doesn't just highlight the readily available activities, but drills deep to find things to do for everyone be it child or senior. "25% of all winter travelers to Mammoth don't ski, and finding things to do can be tough," says Jefferson Lanz, Managing Director of the business. "We answer their question both with daytime and nighttime activities, and break it down even further to special events, kid friendly, and those that take place in town as well as at the mountain ski area." While there are many more things to do in summer in Mammoth, the site features a robust listing of available activities from backpacking to off-roading, mountain biking to fishing, and has the trails, campsites, and secret fishing holes for the active vacationer.
The Travel section features a search engine to help visitors find the perfect accommodations, be it condominium or chalet and they can choose different features that are important to them, such as child safe or has maid service. For those who don't want to do their own planning, the VIP Treatment channel allows for a customized vacation with white glove treatment for reservations, along with personal services, so that travelers won't have to think of a thing and can get it all done for them. Working with the various local businesses, the City Concierge can take care of everything so that travelers can vacation rather than spend time planning.
Started by web marketing entrepreneur Jefferson Lanz, the
City Concierge happened out of his enthusiasm and love for the town. "On
countless vacations, after a few days of skiing we would need to take
a day break, and didn't know what else there was to do. Now we know, and
now I can share it with everyone else. The City Concierge works with the
Mammoth Lakes Visitors Bureau, Chamber of Commerce, the Inyo National
Forest Service as well as the surrounding Chambers and Visitors Centers,
and local groups and organizations to have the most complete listing of
information available.
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MAMMOTH
LAKES CITY CONCIERGE
Developing powerful marketing solutions for the travel, sports and hospitality
industry, the City Concierge delivers creative solutions that speak to
visitors from many countries. Implementing brand and marketing strategies
for the local businesses and outfitters, including Internet, print and
production, the Mammoth Lakes City Concierge connects visitors and the
businesses that can help them have an active vacation with style.
Mammoth Lakes City Concierge is owned and operated by Flip Worldwide,
http://www.flipworldwide.com a marketing company specializing in brand
strategies for media companies combining traditional and emerging media
to create integrated advertising. Clients include Disney, Cablevision, AT&T, and Paramount Television.