Contact: Deborah Bendinelli
Media Relations Director
April 25, 2006
323-874-6610

MAMMOTH REALTOR HOOKS "SERIOUS BITES" WITH CITY CONCIERGE WEBSITE PARTNERSHIP Mammoth Lakes, CA, April 25, 2006 - Sometimes I learn a lot in my job, especially when I interview interesting and successful people like Greta Dickson, Realtor Associate for the Century 21 Mammoth Realty, about her business partnership with City Concierge. Sincere and sharp, Dickson has prided herself in making perfect matches between people and their new homes or investments for the past several years. So it was forward thinking on her part when, fourteen months ago, she and Jefferson Lanz, City Concierge's managing director, chose to develop a business partnership. Dickson decided to keep pace with progressive Real Estate marketing techniques and advertise her realtor services on the City Concierge website. As it turns out, she has recently sold a condominium through a City Concierge referral, and has more potential referral sales in the works.

According to Dickson, "More and more, the general population is moving into Internet oriented research. They are educated about the Internet and like to do their own [real estate] research first before contacting and settling on a realtor." She has found that her clients who have used the Internet for real estate research have been "serious bites" - sincere about buying a vacation home or investment property - when they contacted her because they already had a general knowledge of top prices, housing and property statistics, and her background and services as a realtor. Dickson pointed out that these types of clients - "they knew what's what" in the Mammoth Real Estate market. For her, it has literally paid off to "hook" these buyers through Internet advertising.
Naturally, since Dickson appreciated the value of the Internet, it made sense that she would choose to use technology and effective marketing tools to capture the attention of these serious buyers. Advertising on the local Mammoth tourism-based website, "City Concierge", is the way she did it. Everyday, visitors, shoppers, and homebuyers use the City Concierge website for central guest reservation services, vacation planning, and product and services shopping.

Thousands of people see Dickson's ad - averaging over 2,000 eyeballs or "readership" persons per day.
Her interactive multimedia banner is an eye grabber on the site's front page. Designed by her and created by Lanz, the catchy user-friendly ad allows the website's visitor to "click" on it, which then sends the viewer directly to Dickson's own Real Estate website. She is delighted with how this partnership with Lanz and City Concierge brings more exposure and business to her site.

"Jefferson Lanz is a pleasure to work with. He gives me good guidance, and this guidance has lead to income," says Dickson.

She feels that her ad's exposure through City Concierge has been an effective way to increase income and to draw attention to her services to many more people than by using print advertising alone.

Although Dickson places successful ads in both the Real Estate Book and Mammoth Monthly Magazine, she feels that coordinating these ads and using Internet advertising is a "good and effective blend" with the other media. People use different sources to shop for real estate and a realtor associate. One of the unique benefits of the Internet is that it has no geographical boundary - people can shop Dickson's business, see properties, learn about her services, and contact her from anywhere in the world.

She understands the changing technology within the Real Estate industry and the value of a type of marketing that knows no boundaries. Referrals and exposure are key to a realtor's successful marketing - advertising with a "link" from a popular, highly visited, and related website such as City Concierge to her realtor's website brings exposure, referrals, and results. Dickson knows this, uses this, and benefits from this. Savvy is as savvy does!
##### ABOUT CITY CONCIERGE
As the only Internet-based full concierge service, City Concierge delivers a central collection of tourism-based services, businesses, and information partnerships that offers vacation information, central guest services, and reservation travel services for individuals, groups, and corporate travel. Developing powerful marketing solutions for the resort industry, City Concierge works with local businesses to help them reach larger audiences through strategic marketing programs and advertising. The City Concierge (www.cityconcierge.com) was founded in August 2002.