CITY CONCIERGE UPGRADES THE RAGE IN MAMMOTH LAKES VACATION PLANNING

Mammoth Lakes, CA, July 7, 2006 - Vacationers headed to the Sierra Nevada resort, Mammoth Lakes, CA, have an exclusive Internet-based concierge service - CityConcierge.com - available at the touch of a mouse. This electronic portal, with real-time assistance, high-tech lodging reservations, customizable guest services, specialized trip insurance, and current local information, will guide travelers through choices and reservations to meet vacation-planning needs at one convenient location, around the clock. At this website, customary hotel-type concierge services have moved out from behind the hotel desk to City Concierge.

According to current travel industry studies, Internet vacation planning is the latest tourism rage with a large percentage of travelers, with a majority of the travel industry going to the web and providing self-service.

As reported in the April 2006 "Industry News from the California Travel Industry Association" (TIA) newsletter, a study released by Yahoo! Search Marketing found that "87% of consumers who go on high-end vacations use the Internet in making their travel arrangements." The research also found that 61% of the study participants used the Internet to purchase their most recent vacation.

In addition, the TIA survey indicated 78 percent of all travelers (79 million Americans) turned to the Internet for travel or destination information in 2005 - a 15 percent jump over 2004.

Furthermore, as stated on the "Travel Daily News" website, "preliminary data released at TravelCom 2006 by the Travel Industry Association of America (TIA) and D.K. Shifflet & Associates Ltd. showed that last year (2005), for the first time, more trips were booked online than by any other method. The association goes on to say that one-quarter of travelers who booked accommodation reservations did so online in 2005 (24%), up 9 percent from the year before.
With the trend in online travel planning continuing to grow, Jefferson Lanz, Managing Director of the City Concierge and a Mammoth Lakes Tourism Commissioner, believes they have taken online vacation planning to a new level through this cutting-edge approach to central guest services, which differs in many respects to other travel preparation websites.

According to Lanz, "The customer wants all the options they were once given with a travel agent, but don't want to spend their time on phone calls. The larger travel sites don't provide this level of customer service or these kinds of choices."

Along with their unique central guest reservations and services, and customizable travel packages for Mammoth Lakes, the websites latest additions, upgraded this past June, include trip insurance to protect tourists incase of short notice vacation cancellations, and web features to sort lodging properties by different criteria, location, price, complex occupancy requirements, and special deals. Travelers can also feel secure that City Concierge has a new fail-safe system that prevents double booking in their real-time reservation environment.
Lanz and City Concierge present their vision as, "Our goal is to be the 'epicenter' of central guest reservations and concierge services for today's tech-savvy vacationer--all at the touch of a finger."

ABOUT CITY CONCIERGE

As the only Internet-based full-concierge service, City Concierge delivers a central collection of tourism-based services, businesses, and information partnerships that offers vacation information, central guest services, and reservation travel services for individuals, groups, and corporate travel. Developing powerful marketing solutions for the resort industry, City Concierge works with local businesses to help them reach larger audiences through strategic marketing programs and advertising. The City Concierge (www.cityconcierge.com) was founded in August 2002.