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For Immediate
Release Contact: Deborah
Bendinelli
CITY CONCIERGE TEAMS UP WITH MAMMOTH COMMUNITY
TO WELCOME BIG GROUPS BACK AGAIN Mammoth
Lakes - California: .Here come the buses! Over 20 Mammoth Lake's businesses,
tourism organizations, and the Mayor have joined hands and donated products
and services to entice the large group events back to town again.
After several years of decreased large-group business, City Concierge,
a local tourism-focused marketing firm, has developed and coordinated
the beginnings of this effort by welcoming back the first of the
corporate group guests in 2006 - Irvine, California-based global
communications leader, Broadcom Corporation - for its January 20-23
employee appreciation event. Mayor Rick Wood, along with others,
wants to make sure these folks know that they're glad Broadcom has
chosen their town for the affair. It's been a long, dry spell that
everyone involved is hoping to break.E-Mail Date: Media Relations Director January 12, 2006 323-874-6610 "The parking lot at the Mountain used to have 40 tour buses every weekend, but for the past several years, it's been more like four tour buses per weekend. Something has to change - we want these groups back," states Jefferson Lanz, City Concierge's Managing Director and Mammoth Lakes Tourism and Recreation Board Commissioner. He goes on to say that this new strategy - showing groups, like Broadcom, a big welcome, a great time, and that we want them here - is a way for Mammoth to encourage these groups to choose Mammoth for their tour packages, events, and workshops. The Mayor, local businesses, and Lanz are counting on this effort to bring both new business from the groups, as well as return business from converting these guests into single-family regular visitors. This translates into increased tourism revenue for the town - something that benefits everyone. That's exactly why Lanz reached out to community businesses, the Mayor, and local organizations to become involved in this new approach with the Broadcom event. Although the corporation hosted a smaller sub-group event through City Concierge last year, this is the first time that the entire corporation will hold a larger employee appreciation event together. For the 120 families coming this year, the welcoming strategy takes the form of a "Mammoth Lakes gift bag," customized lodging and dining accommodations, and special pricing discounts. Furthermore, Mayor Wood has written a personal welcoming letter and will greet this group at a Sunday evening event. He, too, sees this cooperative effort as a valuable opportunity to entice and increase tourism visitation and revenue. According to Mayor Wood, it's as a way for visitors to see that "we're a small town with a lot of big town class, and an even bigger heart." The coordination efforts of City Concierge and The Village Neighborhood Company's Ruth Harnell have rounded up a host of business and community participants and their offerings. Local entities such as the Mammoth Visitors Bureau, The Village's Ben and Jerrys Ice Cream outlet, the Side Door café, Mammoth Creek Inn, Grumpys Restaurant, Meadowlodge, Mammoth Times, Elegant Bath & Kitchen, 101 Great Escapes, Mammoth Reservations Bureau, Footloose Sports, Mammoth Premier Reservations, Mammoth Monthly Magazine, Mammoth Sierra Reservations, Ski and Snowboard Valet, Mammoth Ski Museum, Access Business, and more are involved in this endeavor. An outpouring of gifts, services, discounts, special lodging and parking, coupons, dining, promo freebies, and other items from these folks is intended to make these Broadcom guests feel welcome and wanted. And if anyone wonders just how will these 120 Broadcom families plan to spend their weekend? With 320 people, there are many ways to go in Mammoth. These families and couples can ski, ride, snowmobile, bike, snowshoe, dogsled, hike, and build snowmen. Or they might shop, sightsee, take pictures, and peruse galleries and museums. Then after-hours, they could dine, dance, catch a show, soak in a spa, or just snuggle with some Smores beside a fireplace. Variety - and the scenic beauty - is one of the reasons they selected Mammoth for their group event. Now they can add hospitality to that list. #####ABOUT CITY CONCIERGE As the only Internet-based full concierge service, City Concierge delivers a central collection of tourism-based services, businesses, and information partnerships that offers vacation information, central guest services, and reservation travel services for individuals, groups, and corporate travel. Developing powerful marketing solutions for the resort industry, City Concierge works with local businesses to help them reach larger audiences through strategic marketing programs and advertising. The City Concierge (www.cityconcierge.com) was founded in April 2002. |