FOR IMMEDIATE RELEASE
November 25, 2003
Contact: Media Relations
o: 866-864-6444

SPORTS BAR GOES HIGH TECH
ADDS AUTOMATED DINING PAGING SERVICE Mammoth Lakes, California - Grumpy's Sports Bar and Restaurant announces the addition of their new call ahead paging service and website. The call ahead service represents the newest technology available to restauranteers, which makes waiting for a table obsolete. The service operates by having the customer call in for a table, and once the customer's cell phone number has been entered into the system, automatically the customer will be notified on their cell phone, when their table is ready and waiting.

The new service is made possible through technology provided by Long Range Paging Systems. This represents two firsts for Grumpy's according to owner Greg Simas. "We never let customers put their names on our list before without being here, it was always first come, first served". Simas continues, "With Mammoth creating walk streets, we will be able to accommodate more guests, who can walk from their hotel or condo and get right in. I believe we will have better success with this than if we just did reservations the old fashion way."

Additionally, Grumpy's has launched a new website that lists all the major events happening inside the restaurant. This includes links to the television schedules so that customers can see which games will be televised on one of their 35 TVs throughout the venue. Other areas of the website include a gallery of photos and the menu in both web and printable formats. Simas commented, "We know that with so many choices in town, we have to hit the customer when they are planning their trip, not at the last minute to gain additional business. When a customer is on vacation, the last thing they want to have to do is make decisions. We want to be top of mind when they get here. " The website has a campy mining theme playing upon the background of Grumpy, an old Yosemite Sam type geezer from the mining hills of Mammoth. The website was designed and built by the City Concierge, a marketing company that specializes in the travel and hospitality industries.

The new website exemplifies the changes in the travel industry as most travelers turn to the web to help plan trips and find the services they may need. Vacationers won't have to spend time on the phone during vacation hours, or searching through sometimes hard to find local publications while on their trip, when they should be out having fun.

The launch of the new services at Grumpy's Sports Bar and Restaurant comes at a time when Mammoth Lakes is revitalizing itself, and is marketing more heavily than ever. The new Village at Mammoth officially opens on Thanksgiving weekend, and is one of the many steps the town is taking to create new attractions that will increase visitation. With the new Village comes more competition in the dining area, although Grumpy's remains the only true Sports Bar and remains the favorite hang out for long time visitors to Mammoth, with billiards, an arcade for the young 'ens, and sports from all over on TV, all the time.

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GRUMPY'S SPORTS BAR AND RESTAURANT. (http://www.grumpysmammoth.com/) has been a tradition in Mammoth since 1984 and has been operated by the Simas' since 1990. The original Grumpy's was built by Roger Egan who still owns a Grumpy's in Ketchum Idaho. Grumpy's delivers every NHL and NFL game via satellite as well as all the MLB, NBA, NASCAR, and Soccer one can consume. Coupled with the eclectic menu of burgers, south of the border entrees, ribs, salads, and a wide variety of imported and domestic spirits, is a perfect way to spend an afternoon and evening being a "fan" and cheering on your favorite team.

CITY CONCIERGE: The City Concierge develops powerful marketing solutions for the travel, sports and hospitality industry. The City Concierge works with businesses and retailers to help them reach larger audiences through strategic marketing programs and advertising. The City Concierge (www.cityconcierge.com) is owned by Flip Worldwide, Inc. (www.flipworldwide.com) a Los Angeles advertising agency.