Hotels in Mammoth Lakes join Central Reservation Service

FOR IMMEDIATE RELEASE

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November 25, 2003

CENTRALIZED RESERVATION SERVICE EXPANDS
CITY CONCIERGE ADDS HOTELS & TRAVEL PACKAGES Mammoth Lakes, California - The City Concierge, the epicenter for information and Reservations at the Mammoth Lakes Resort announces the addition of real-time hotel reservations online at www.CityConcierge.com. The new service joins their centralized condominium reservation service that was launched in April. Additionally, the City Concierge has bundled together many of its suppliers to create discounted travel packages that answer the needs of customers. The new services give a visitor the chance to find both vacation rentals and hotels in real-time so that one stop shopping is easier. The CityConcierge.com website enables travelers to Mammoth the ability to book real-time reservations, at a single location, eliminating the need to call each agency or visit various websites to see what is available. This is especially helpful during the holidays when "sold out" is a commonly heard phrase. As developers of marketing tools and services for the travel industry, the City Concierge connects travelers wanting up to the minute vacation information with easy to use reservation interfaces that shows pictures and descriptions of each unit or property along with the detailed specifications.

Mammoth offers over 100 lodging and hotel properties. Coupled with the myriad of online booking options, the need to centralized has become mandatory. "The customer response to the centralization of the properties has been overwhelmingly positive," commented Jefferson Lanz, Managing Director of the City Concierge and a Mammoth Lakes Tourism Commissioner. "In case anyone hasn't noticed, the entire travel industry has gone to the web, and is now self service."
The City Concierge also launched customizable travel packages. According to Lanz, "The customers want all the options that they once were given with a travel agent, but don't want to have to make the phone calls. The larger travel sites don't provide this level of customer service or these kinds of choices. " The need to create one stop shopping has been top of mind since the launch of the City Concierge marketing company.

The Travel Industry Association of America reports that 64 million reservations are now booked online and 42% of all travelers book online. The Center for Media Research reports that Travel has now surpassed Cars as the most searched vertical and Nielsen states that online expenditures for travel advertising is now a 15.9 billion dollar business.

The City Concierge exemplifies the changes in the travel industry as most travelers turn to the web to help plan trips, find vacation packages, and all the services they may need. They won't have to spend time on the phone during business hours, or while on their trip doing research, when they should be out having fun.

With winter travel getting kicked off this weekend, timing is very apropos to offer these services to visitors. According to Lanz, "The Colorado Resorts are marketing heavily to Southern California to win back business which declined after 9/11." The City Concierge is poised to deliver better services to Mammoth visitors and market its clients and suppliers services more effectively.
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MAMMOTH LAKES CITY CONCIERGE: The City Concierge delivers vacation information and reservation travel services for individuals, groups and corporate travel. Developing powerful marketing solutions for the travel, sports and hospitality industry, the City Concierge works with local businesses and outfitters to help them reach larger audiences through strategic marketing programs and advertising. The City Concierge (www.cityconcierge.com) is owned by Flip Worldwide, Inc. (www.flipworldwide.com) an advertising agency.