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FOR IMMEDIATE RELEASE
Contact : Media Relations866-864-6444 February 21, 2003 MAMMOTH LAKES CITY CONCIERGE EXPANDS SERVICES Mammoth Lakes, California - The City Concierge, the epicenter for information on the Mammoth Lakes Resort announces that it has signed over a dozen new vendors to provide services to its visitors that come to the web based business at www.MammothLakes.info and www.CityConcierge.com The City Concierge is the most comprehensive website on the Mammoth California Resort including travel and activity information, weather, special services and real estate. The City Concierge connects travelers wanting up to the minute vacation information, special event or complete travel planning for families and people heading to the Eastern Sierras for a weekend getaway, extended stay or special event such as a wedding New additions to the site include customized vacation plans from champagne on arrival, to VIP services with lodging, ski, golf and activity reservations through its partnership with other concierge services in town. The City Concierge can pick up out of state travelers from Los Angeles, and soon Reno, and bring them via bus to the resort, and offers travel guides who speak foreign languages through its international program with LA Excursions, the leading tour guide bus company. For ski groups and clubs, the City Concierge now offers bus tour ski and activity trips every weekend of the ski season. The City Concierge can even fulfill online reservations at most major campsites with its partnership through the largest online camping reservation service. "When we started this past summer, our goal was to provide current information on the entire resort, as the most asked question was what do I do if I don't ski or fish?" says Managing Director Jefferson Lanz. "What we found is that web visitors wanted the City Concierge to help with travel services, and now we are able to provide complete vacation planning in both winter and summer, and with our partners, in an assortment of languages." Providing all the necessary accoutrements for a great vacation is as important as the right accommodations to relax in, so the City Concierge also offers specials through its sponsors and advertisers including several national sports stores, sport shoe manufacturers, and specialty retailers to offer visitors to the website steep discounts on name brand merchandise. The City Concierge exemplifies the changes in the travel industry as most travelers hit the web to help them plan their trips, find vacation packages, and all the services they may need, so they won't have to spend time on the trip doing research, when they should be out having fun. The business is growing steadily, and according to Lanz " we project that we will break our mark of serving 100,000 customers this year. Not bad for a town that only has 7,000 permanent residents and 4,000 available lodging beds." # # # MAMMOTH LAKES CITY CONCIERGE: The City Concierge delivers vacation information and travel services that speak to visitors from the U.S. and many countries so they can have an active vacation with style. Developing powerful marketing solutions for the travel, sports and hospitality industry, the City Concierge works with local businesses and outfitters to help them reach larger audiences through strategic programs and advertising. The City Concierge web site is available at www.MammothLakes.info.Mammoth Lakes City Concierge is owned and operated by Flip Worldwide, www.flipworldwide.com, a marketing company specializing in brand strategies for media and consumer companies combining traditional and emerging media to create integrated advertising. |